Paid search reaches consumers across the funnel.
Whether they are discovering new products or ready to make a purchase, engage consumers with data-driven ads and a paid search strategy that influences across devices and platforms.
Our consultative approach leverages proprietary audience and product data, advanced bidding algorithms and valuable insights from an expert team dedicated to your success. We optimize our strategy to ensure your performance goals are met and to maximize incremental revenue from your search marketing strategy.
Work with a team of industry experts to develop a paid search program that reaches new audiences and leverages customized audience segmentation to re-engage those who’ve interacted with your brand across screens and platforms.Let's Talk
Product Listing Ads
Engage consumers as they shop across platforms – Google Shopping, Bing, Pinterest and others – with product listing ads. Product feed optimization ensures your ads surface PLAs personalized based on consumers’ interests and affinities.Find out more
The Rakuten Marketing Search Difference
Our paid search audit reveals opportunities for increased revenue.
Let our team of search experts conduct a search audit, which includes analysis of your current paid search and PLA strategies. The audit will identify lost market share and associated revenue, opportunities to improve efficiency and return, missed cross-channel optimization between PLAs and paid search and poor account structure that can result in increased costs.
*$40,000 monthly minimum applies.
Rakuten Marketing & PacSun
57% increased conversion rate
Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.
- 78% increase in ROI
- 16% decrease in cost-per-click (CPC)
- 57% increase in conversion rate
“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”
Eugene Lai, Director of Digital Marketing, PacSun
Rakuten Marketing & AHAVA
58% increase in orders
AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:
- Triple-digit revenue growth each successive year
- 58% increase in orders YoY
“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”
Grace Ortelere, Digital Marketing Manager, AHAVA
Rakuten Marketing & Cariloha
68% of revenue influenced
To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.
- 50% increase in revenue from returning site visitors
- 68% of total revenue influenced by retargeting
“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”
Aaron Hobson, Cariloha Executive VP/Marketing
Rakuten Marketing & Lacoste
70% higher ROI
Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:
- 12% higher AOV
- 70% higher ROI
“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”
Diana DeVito, Digital Marketing Specialist, Lacoste